Bringing Ideas to Life
For the past seven years, I’ve been bringing brand activations, influencer events, and mobile tours to life across the country. There’s nothing quite like rolling into a new city, uncovering the best local vendors, and partnering with print shops and fabricators to build an experience from scratch.
I look at every project through both an experiential and a strategic lens. From finding authentic ways to reach Gen Z to creating fresh touchpoints for an established audience, I love developing creative workarounds and high-energy campaigns that drive real results.
SANPELLENGRINO
Brooklyn, NY
As the lead designer for Sanpellegrino’s Brooklyn pop-up, I spearheaded the creative execution to launch two new soda flavors and boost the brand’s US presence.
Oversights spanned the entire project lifecycle—from the winning RFP stage through final execution—ensuring every print detail and physical asset matched our 3D renders with exact precision.
CHANTECAILLE
Beverly Hills, CA
I partnered with the Chantecaille team to bring an exclusive influencer launch luncheon and pop-up to life for their new Lip Crème collection.
The project was created in partnership with The Elephant Family, this project blended beauty with purpose—with every purchase directly funding The Elephant Migration to support global animal and environmental conservation.
MAEVE
Atlanta, Georgia
To launch Maeve in Atlanta, I served as lead designer to create a stylish, high-touch event series that captured the brand’s distinct personality.
We built sustained excitement all weekend long through a strategic three-part rollout: an intimate VIP influencer preview night to generate initial buzz, a dynamic store opening pop-up to drive immediate foot traffic, and a high-visibility activation at Ponce City Market to maximize reach..
IT’S A 10 HAIRCARE
Multiple Locations: College Tour
I partnered with It’s a 10 Haircare to conceptualize and design a high-impact pop-up college tour that generated over 21 million organic impressions with zero paid influencer spend. I designed the full event footprint to introduce the brand to a Gen-Z audience, including the custom truck wrap, photo ops, interactive games, stylized locker displays, props, and giveaway collateral.
Every touchpoint was engineered to capture immediate attention and drive social sharing, turning first-time consumers into brand advocates. The immersive environmental branding successfully converted an unaware audience into a deeply connected customer.
ULTA BEAUTY COLLECTION
Orlando, FL
In partnership with Ulta Beauty Collection, I led the graphic design and on-site graphic installation for their booth at Ulta Beauty World.
I designed the booth to evoke the vibrant energy of summer, the concept showcased their newest lip gloss collection through larger-than-life, product-inspired installations. The gloss flavors and key ingredients were turned into massive custom inflatables, creating an immersive, playful photo moment that anchor the entire experience.
VISIT FORT WORTH
New York, NY
To capitalize on the rising "Cowboy Chic" trend and drive tourism to Fort Worth, I partnered with Visit Fort Worth to bring the city’s refreshed branding to life in New York City.
We produced an immersive pop-up experience that delivered an authentic taste of Texas to target travelers—featuring local Fort Worth BBQ, regional spirit brands, curated vintage shops, live chain-stitching, and a headlining appearance by Fort Worth native Leon Bridges.
INVESCO QQQ
Brooklyn, NY
I partnered with Invesco QQQ to bring their Recipe for Innovation Kitchen pop-up to life at NYCWFF. Working side-by-side with local fabricators, vendors, and print shops, I designed all environmental and digital graphic elements—from an interactive UX/UI experience to a custom merch shop featuring a magazine packed with innovative recipes from their series.
COVERGIRL
New York, NY
I collaborated with Covergirl to bring the product launch for their Yummy Plumper Gloss to life through an immersive, two-day influencer event. Beyond creating a memorable sampling experience for over 2,000 attendees, we integrated seamless data collection to deliver high-value audience insights and email subscribers straight back to the brand.
AMERICAN EAGLE
Austin, TX
American Eagle wanted to kick off their denim spring collection by highlighting some of their staple styles.
We designed a pop-up container retail shop in Austin, TX for consumers to explore the collection while grabbing some complimentary coffee and pastries.
CETAPHIL
Malibu, CA
I partnered with Cetaphil to bring the Malibu Skin Labs pop-up to life for their major new product launch in Malibu, CA.
I designed an immersive, multi-day brand experience that hosted top global influencers and leading dermatologists. Over two days, guests engaged with interactive product testing stations, expert-led educational sessions, and curated environments built to showcase the science and skin benefits behind the new line.
BRIOGEO X GHD
Los Angeles, CA
I led the graphic design for the Briogeo + GHD Influencer Product Launch in Los Angeles, CA.
I partnered with local fabricators and print shops to bring the event to life with custom-built styling stations, a mirrored 360 photo booth, oversized product factices, and immersive photo-op touchpoints.
BAILEYS X MALAI
New York, NY
To launch a signature limited-edition flavor, Baileys teamed up with local favorite Malai for a Soho pop-up. I led the event graphics and collateral design, creating promotional cards that gave attendees $5 off their next Baileys purchase alongside exclusive discounts at Malai’s brick-and-mortar location.
NETFLIX
New York, NY
For the release of Netflix’s animated feature Nimona, we turned heads by transforming an ordinary ice cream truck into a giant, living version of the film's whale character. The custom vehicle served as an eye-catching backdrop, inviting fans to step into Nimona’s world and sample exclusive, fearlessly crafted ice cream flavors inspired by the hero herself.
