A snapshot of my work
Over the last seven years, I’ve worked on all kinds of events from activations announcing product launches to influencer events and mobile tours.
I always find excitement in working in new cities and familiarizing myself with local vendors, print shops and fabricators in order to bring the client’s vision to life.
Nothing is too big of a feat and I am always willing to find creative strategies that will help amplify a client’s long term goals. Whether that’s finding ways to connect with a new demographic such as Gen Z or breaking the mold and looking for new ways to excite their current consumer demographic.
COVERGIRL
New York, NY
I partnered with Covergirl to create their product launch and influencer event for their new Yummy Plumper Gloss.
The event took place over two days and we had over 2,000+ attendees who sampled and took home product. Along with this, we were able to provide data capture for all of these attendees to Covergirl for their email marketing lists.
Cetaphil
Malibu, CA
I partnered with Cetaphil to design their Malibu Skin Labs pop-up for their new product launch in Malibu, CA.
This event brought in influencers from all over the globe to come and learn from dermatologists about Cetaphil’s new product line. Over two days, influencers received knowledge on the benefits, were able to test and try all of the products and experience the brand in an immersive way.
Invesco QQQ
Brooklyn, NY
I partnered with Invesco QQQ to create all of the graphic elements their Recipe for Innovation Kitchen pop-up experience at NYCWFF.
My team & I partnered with local fabricators, vendors and print shops to bring the client’s vision to life of having both a UX/UI experience and merch shop displaying a magazine with all of the innovative recipes from their series.
Briogeo x GHD
Los Angeles, CA
My team and I were tasked with designing an Influencer Product Launch for Briogeo + GHD in Los Angeles, CA.
We partnered with local fabricators and print shops to produce custom built styling stations, a mirrored 360 photo booth, product factices and multiple touch points for photo ops.
American Eagle
Austin, TX
American Eagle wanted to kick off their denim spring collection by highlighting some of their staple styles.
We designed a pop-up container retail shop in Austin, TX for consumers to explore the collection while grabbing some complimentary coffee and pastries.
Baileys x Malai
New York, NY
Baileys’ goal was to pop-up in Soho in partnership with local NYC icecream shop Malai to create a unique and signature limited time flavor. For consumers who attended the pop-up they received a promotional card to receive $5 off of a future purchase of Baileys and they would also receive a promotion on purchasing the icecream flavor at Malai’s storefront.
Netflix
New York, NY
I partnered with Netflix on their movie launch for Nimona, an animated children’s film.
The brand’s goal was to transform a truck into the whale character and create a ‘wow’ factor to entice consumers to stop by and be transported into the world of Nimona. All of the ice cream flavors were inspired by the main character Nimona and all of her fearlessness.
